The Keyword

  • Fall into autumn with #teampixel

    With autumn in full swing, we’re taking note of the warmer colors being whisked into our feeds. This week, #teampixel wonderfully captures fall’s color palette, from burnt siennas to bright oranges. So grab a cup of tea, cozy up to the fire and flip through our favorite fall finds.

    You can also join @verizon and #teampixel as we pass along a Google Pixel 2 from coast to coast on Instagram. Check out some of the stunning photos from the trip—in scenic Athens, NY, historic Paris, TX, and delicious Venice, CA.

    Want to get featured on The Keyword and @google? Make sure to tag your photos with #teampixel and you might be next.

  • Say “yes” to HTTPS: Chrome secures the web, one site at a time

    Editor’s note: October is Cybersecurity Awareness Month, and we're celebrating with a series of security announcements this week. See our earlier posts on new security protections tailored for you, our new Advanced Protection Program, and our progress fighting phishing.

    Security has always been one of Chrome’s core principles—we constantly work to build the most secure web browser to protect our users. Two recent studies concluded that Chrome was the most secure web browser in multiple aspects of security, with high rates of catching dangerous and deceptive sites, lightning-fast patching of vulnerabilities, and multiple layers of defenses.

    About a year ago, we announced that we would begin marking all sites that are not encrypted with HTTPS as “not secure” in Chrome. We wanted to help people understand when the site they're on is not secure, and at the same time, provide motivation to that site's owner to improve the security of their site. We knew this would take some time, and so we started by only marking pages without encryption that collect passwords and credit cards. In the next phase, we began showing the “not secure” warning in two additional situations: when people enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.

    http search

    It’s only been a year, but HTTPS usage has already made some incredible progress. You can see all of this in our public Transparency Report:


    • 64 percent of Chrome traffic on Android is now protected, up from 42 percent a year ago.

    • Over 75 percent of Chrome traffic on both ChromeOS and Mac is now protected, up from 60 percent on Mac and 67 percent on Chrome OS a year ago

    • 71 of the top 100 sites on the web use HTTPS by default, up from 37 a year ago

    percentage of page loads over HTTPS in Chrome by platform
    Percent of page loads over HTTPS in Chrome by platform

    We’re also excited to see HTTPS usage increasing around the world. For example, we’ve seen HTTPS usage surge recently in Japan; large sites like Rakuten, Cookpad, Ameblo, and Yahoo Japan all made major headway towards HTTPS in 2017. Because of this, we’ve seen HTTPS in Japan surge from 31 percent to 55 percent in the last year, measured via Chrome on Windows. We see similar upward trends in other regions—HTTPS is up from 50 percent to 66 percent in Brazil, and 59 percent to 73 percent in the U.S.!


    Ongoing efforts to bring encryption to everyone


    To help site owners migrate (or originally create!) their sites on HTTPS, we want to make sure the process is as simple and cheap as possible. Let’s Encrypt is a free and automated certificate authority that makes securing your website cheap and easy. Google Chrome remains a Platinum sponsor of Let’s Encrypt in 2017, and has committed to continue that support next year.


    Google also recently announced managed SSL for Google App Engine, and has started securing entire top-level Google domains like .foo and .dev by default with HSTS. These advances help make HTTPS automatic and painless, to make sure we’re moving towards a web that’s secure by default.


    HTTPS is easier and cheaper than ever before, and it enables both the best performance the web offers and powerful new features that are too sensitive for HTTP. There’s never been a better time to migrate! Developers, check out our set-up guides to get started.

  • Expanding access to renewable energy in the EU

    Earlier this year, we hosted an event in Brussels that brought business leaders, policy makers and civil society together to discuss ways to ensure EU renewable energy policy meets the changing needs of consumers. Last week, we were back in Brussels to continue the discussion at RE-Source, the largest gathering in the EU to-date of companies committed to buying renewable energy to cover their operations.


    With 14 data centers on four continents and offices in 150 cities around the globe, Google consumes a lot of power. And combating climate change requires the world to transition to a clean energy economy. So we’ve made it a top priority not only to become more energy efficient but also to ensure that the energy we purchase comes from clean sources such as renewables. We have also found that purchasing energy from renewable resources also makes good business sense, for two key reasons:

    • The cost to produce and deploy renewable energy technologies like wind and solar has come down precipitously in recent years. In fact, in a growing number of areas, renewable energy is the cheapest form of energy available on the grid.
    • For those of us who manage a global power portfolio like many corporations, renewable energy contracts provide financial certainty and protection against fuel-price volatility.
    Gary Demasi at RE SOURCE
    Gary Demasi, Global Director of Data Center Energy and Location Strategy, during a fireside chat with Sonja van Renssen, Co-founder, Energy Post, at RE-Source 2017

    Google is the largest corporate purchaser of renewable energy in the world. To date, we’ve signed contracts to purchase 2.6 gigawatts (GW) of renewable energy. In the EU alone, we have signed 669 MW of deals across 8 projects in Sweden, Norway, and The Netherlands and we are on track to reach 100% renewable energy for our operations in 2017—a major milestone. You can read more about our global sustainability efforts in the 2017 progress update of Google’s Environmental Report.


    Despite this progress, many barriers to purchasing renewable energy still exist. The challenge ahead is to drive even more renewable purchasing and grow the size of the market. The EU is currently considering a series of directives on clean energy that provide opportunity to remove many of these barriers.  We look forward to working with EU policymakers and other stakeholders to ensure these efforts maximize the opportunity to scale renewables across Europe. For us, reaching 100% renewable energy purchasing on a global and annual basis is an important milestone but we’re just getting started. We want to help ensure that all energy consumers have a clear and easy path to choosing renewable sources.