The Keyword

  • Helping journalists experiment with 360 content

    There’s already a huge amount of innovation in virtual reality and immersive storytelling—with many newsrooms experimenting and succeeding in the field—but for some, the ability to create 360 content can still be limited.

    Perhaps predicting the rise of 360 technology, in 2014 Australian creative agency Grumpy Sailor worked with Google’s Creative Lab in Sydney on an experiment called Story Spheres, which stitches together photos and audio. It allows journalists, documentary makers and educators to tell powerful stories if they don’t have access to video.

    Working with the same team behind the first prototype, the Google News Lab is now supporting the next iteration of the project. Today new features will help publishers—from individual journalists to large newsrooms—create and brand their immersive audio experiences. A new website will help journalists brand their creations with their own logos, help them credit their work and embed it on their own website. It’s now even simpler to upload a 360 image, edit the imagery, add an audio layer and navigate from one experience to another.

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    In the UK, Trinity Mirror has already experimented with the new tool: The Liverpool Echo took their readers through the famous dockyards of the city, and the Manchester Evening News provided a snapshot of the flowers and balloons placed in St Ann’s Square as a tribute for the Manchester terrorist attacks. In Norway, Nettavisen has been experimenting with the tool by giving their readers a glimpse at the best podcasts for their readers this summer.

    Emily McCartney, a coder and “techxplorer” at Grumpy Sailor, says the improved tool will help users, too: "There's so much news to consume, and people want to be able to jump between stories without losing any time, and Story Spheres help you do that."

    Discover the tool for yourself, made by Grumpy Sailor with the support of Creative Lab in Sydney and the Google News Lab.

  • Helping people in a crisis

    In times of crisis, access to timely, actionable information is crucial. Working alongside trained responders and volunteers on the ground, technology plays a vital role in providing information to help keep you and loved ones safe and informed. SOS alerts is a new set of features in Google Search and Maps to help you quickly understand what’s going on and decide what to do during a crisis.

    How SOS Alerts Work

    During a crisis, you may see an SOS Alert at the top of search results when searching for the incident or location. You’ll see maps, top stories and—when available—authoritative local information such as emergency phone numbers, websites, and translations of useful phrases. Depending on how close you are to the affected area, you may also get a notification on your mobile device that directs you to this information.

    If you’re outside of the affected area, you may still want information about the crisis. Searches for relevant terms (like the name of the event or the location) will also show an SOS Alert that provides a timely overview of the situation, in addition to features such as donation opportunities.

    Google Maps on mobile can also show SOS Alerts. In Maps, you’ll see a specific icon on the map and a tappable card with more information about the crisis, such as helpful phone numbers and websites. The map will also include real-time updates, like road closures and traffic and transit updates.

    As we’ve developed our crisis response products, we’ve worked closely with organizations and government agencies that are on the front lines of relief efforts, including the Red Cross, the Federal Emergency Management Agency, the Philippine Atmospheric, Geophysical and Astronomical Services Administration and many others. "Radio and television were once the only channels to quickly provide information in an emergency, but the internet and mobile phones have become increasingly important,” said Robert Glenn, Director at FEMA.

    In addition to SOS Alerts and other crisis response features—including Google Person Finder, Google Crisis Map and Google Public Alerts—our philanthropic arm Google.org provides grants and volunteers for communities impacted by crises. We hope you never need to use crisis response features, but if you do, they’re designed to help keep you, and those you love, safe and informed.

  • G4NP Around the Globe - Zooming in on Action Against Hunger

    Every dollar and minute count to further your cause and focus on your mission. We’re pleased to highlight nonprofits who were able to make greater impact with fewer resources by using Google tools—from G Suite to Google Ad Grants–made available through Google for Nonprofits (G4NP) at no charge.

    Varying in size, scope, and timezones, these nonprofits from around the world share one thing in common: utilizing the G4NP suite of tools to help their specific needs. G4NP offers nonprofit organizations across 50 countries access to Google tools like Gmail, Google Calendar, Google Ad Grants and more at no cost. This week, we’ll take a look at how the nonprofit Action Against Hunger utilizes these tools to increase productivity, visibility, and donations,  in order to improve lives in  the communities they serve.

    Action Against Hunger

    In 2016 alone, Action Against Hunger provided nourishment to over 1.5 million starving children(1). In order to save lives with nutritional programs, Action Against Hunger looked to Google for aid—not for food, but for technology. Action Against Hunger now utilizes five Google technologies that have drastically improved their ability to save lives around the globe.

    Raising Awareness with Google Ad Grants & Analytics

    For major international emergencies, like the Ebola outbreak or the South Sudan famine, Action Against Hunger needs a way to inform people and recommend ways to get involved. With Ad Grants, the nonprofit activates targeted keywords relating to the crises to drive people to their page and empower them to take action. Google Analytics then allows them to track their effectiveness and adjust accordingly to increase engagement and improve their fundraising techniques. With this data-driven strategy and the tools’ ability to optimize campaigns, Action Against Hunger has nearly doubled funding year-over-year. In fact, Ad Grants brought 158,000 people to their website in the past year alone, raising $66,000 which is equal to treating 1,466 hungry children.

    Ad Grants brought 158,000 people to their website in the past year alone, raising $66,000 which is equal to treating 1,466 hungry children.

    Increasing Productivity with G Suite

    When working with a global network and managing hundreds of programs abroad, collaboration and communication are key. After experiencing unnecessary latencies in their operations, Action Against Hunger has since adopted G Suite which streamlined their workflow. The nonprofit is especially fond of Gmail, Hangouts, and Drive where Action Against Hunger employees can message each other quickly, share files securely, and collaborate on Docs in real-time—avoiding duplication of efforts and saving time.

    Fundraising with One Today & YouTube

    To drive donations and expand awareness to broad audiences, Action Against Hunger uses One Today, a Google app that allows users to easily donate $1 or more towards causes they care about. Campaigning on One Today on World Food Day in 2016,  Action Against Hunger raised more than $1,200 in support of their cause with each dollar going directly helping those in need—the equivalent of feeding 1,000 hungry children. Additionally, Action Against Hunger creates and shares content on YouTube to reach their global audience, and is  beginning to use the YouTube donation cards to further increase donations. The large exposure and website referrals from both YouTube and Google+ helped Action Against Hunger raise over $20,000.

    Using Google products Action Against Hunger gained extra time and energy to focus on what really matters: feeding the hungry.

    To read more about Action Against Hunger’s story and learn how they used Google tools so effectively, visit our Google for Nonprofits Community Stories page. Stay tuned in the coming weeks for more inspirational stories about nonprofits using technology to help their cause.

    To see if your nonprofit is eligible to participate, review the Google for Nonprofits eligibility guidelines. Google for Nonprofits offers organizations like yours free access to Google tools like Gmail, Google Calendar, Google Drive, Google Ad Grants, YouTube for Nonprofits and more. These tools can help you reach new donors and volunteers, work more efficiently, and tell your nonprofit’s story. Learn more and enroll here.

    Footnote:  Statements are provided by Nonprofits that received products as part of the Google for Nonprofits program, which offers products at no charge to qualified nonprofits.